The Perennial Farm leads the way in educational seminars. We have also developed a library of Powerpoint presentations, brochures and educational tools. We can make these available for your own “in-house training” or work with you to attract and educate your customers. The Perennial Farm staff of horticultural professionals are always available to help in advancing peoples plant knowledge.
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Well, we did it. The dancing is over, it was a blast. I want to let you know that the entire adventure raised $93,000 for Project Safe. I was third highest vote getter, raising over $6,000.00. Thank you, for all your help. I know you are anxious to see if I fell on my keister, but I did not.
Here is the YouTube video link (http://www.youtube.com/user/DancingAthensStars10#p/u/2/OB8uxSYP3HM).
The place was rocking and it was a wonderful evening. (www.allanarmitage.net - click on Dancing with the Stars)
Suffice it to say that if you need an example of challenging someone to move out of their comfort zone, you may use me.
Time to get back to reality, time to trade in my dancing shoes for greenhouse shoes. Stay in touch, Dr Allan Armitage
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| Dr Allan Armitage |
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| Internationally acclaimed horticulturist – Dr. Allan Armitage
“Native Plants for North American Gardens”
The Perennial Farm proudly presents on January 15th, 2010
Legends in the Garden: Who in the world is Nellie Stevens?
Have you ever wondered who our plants were named after and why? Dr. Allan Armitage will entertain us with stories of unique plants and intriguing people, places and discoveries that led to their naming. Garden history comes alive as Allan puts faces with the names of American legends.
What’s Native?
Discussion on criteria used in determining what is truly considered a native perennial and why. When did we start caring? Native, Cultivar, Naturalized?
Going Native?
If you’re going to spend the money you might as well get the best plants available Practical uses for plants in today’s demanding landscapes and gardens. Plants can be a big investment especially for adventurous gardeners and landscapers, thus the need to discuss the good and the bad in the plant world. Dr. Armitage will talk about perennials and especially native perennials that perform well in the Mid-Atlantic and New England Regions.
Books, CD’s, Web Sites & reference tools for additional knowledge
Dr. Armitage discusses the best reference material available, examples and stories on the best reference material for your native gardening enjoyment. How do we get the most out of our gardening experience.
Hot new plants to spice up your landscape
Dr. Armitage discusses what’s new and exciting in the world of color – both annuals and perennials
Jason Veil (Manor View Farms) “Natives” can be woody plants too.
Discussion on native shrubs and trees. Popular natives, trends & characteristics
Ed Kiley (Marketing Manager, The Perennial Farm
Native Perennials - The best ones that are commercially available and why?
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| John Stanley |
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| Internationally acclaimed speaker - John Stanley
"Weathering the Storm”
The Perennial Farm proudly presents on January 30th, 2009
Pick up a newspaper or turn on the TV and the news is depressing. It doesn’t have to be that way. In every crisis there are always opportunities, but those opportunities rely on you making correct, positive choices for your business. Your first choice is to attend this insightful educational seminar. This year the subject is “Weathering the Storm”, an educational seminar on what steps you should take to help your business grow and prosper in a tough economic climate.
The presenter, John Stanley, is recognized as one of the top educators in horticulture. Over the past few years, John has worked with horticultural businesses in 26 countries. He possesses a global perspective of our industry and the dynamics facing us today. John has been working with companies in The United States since 1976, and he has helped many clients navigate through times of market flux and uncertainty. John will discuss new marketing strategies for 2009, which he has recently developed. He believes that initiatives which may have worked in 2008 need to be drastically revised to be effective in 2009.
Here is the challenge …how do we sort out what we should be doing more of and what we should be doing less of. John provides timely examples and solutions from the green industry, as well as other industries from the United States and around the world.
Don’t come expecting to agree with everything John says. He will challenge you and get you thinking.
These are challenging times; we believe you cannot afford not to attend this stimulating workshop where we will discuss:
· How to market a landscape business when the phone stops ringing
· How to Ban Customers and grow your business at the same time
· How to sell to Generation X, your new customer base
· How a ladies hairdresser can teach you how to grow your sales
Seminar objectives:
· To analyze the opportunities that 2009 presents our industry
· To provide marketing research from the USA and around the globe
· To provide you with a new tool kit to grow your business
· To review the global trends and to look at how they can be adapted to the scene in the MidAtlantic
Don’t gamble with your business in 2009
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| Ed Kiley |
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| Ed Kiley: Sales & Marketing Manager
"Competing in an ever changing business environment"
Speaker at ANLA Management Clinic, Feb 7, 2009
Marketing = Strategic
Positively position your business, product or service
Sales = Tactical
Efficiently utilize resources to maximize gain
Strategies and themes utilized
Highest Quality - Best Customer Service - Fastest Delivery
Invest in your customers and your relationship
Promoting yourself as the cheapest will put you out of business fast!
Know your customers and business segments
Communicate! Communicate! Communicate!
faxes, emails, newsletters, customer visits, open houses, customer appreciation days
If you're a dog sled team, which dog has the best view?
What are all the other dogs looking at?
Back to basics The 3 C's - Company - Customer - Competition
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| Each year The Perennial Farm, and our staff of professionals, conduct training seminars at key customer locations. Training sessions can be customized for specific needs. We conducted over a dozen such seminars during 2009 alone.
Please contact Ed Kiley (443-528-8000) if you have an interest or specific educational needs that we can assist you with.
At The Perennial Farm, we're more than your supplier, we're you business partner!
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The Perennial Farm leads the way in educational seminars. We have developed a library of Powerpoint presentations and educational tools. These presenations are available for your own “in-house training” or as a tool to attract and educate your customers. The Perennial Farm staff are available to help coordinate and in some cases give presentations at your location. Subjects include:
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Native Perennials
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Perennial Friends and Foes
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Made in the Shade
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Magic in Your Garden with Ferns
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The Beauty of Ornamental Grass
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Basics of Perennial Garden Design
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Landscapers Choice
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Aromatic and Fragrant Perennials
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Deadheading and Cutting Back Perennials
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Deer Resistant Perennials
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Create a Butterfly Garden
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Create a Hummingbird Garden
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